Date: 10th September 2020 Digital Exeter
Track: 2 Type of session: Talk
Start Time: 12:00 Level: Mid-level, some knowledge required

Google Ads in 2020 & Beyond

Note: Speaker information is preliminary and subject to change

A round up of the biggest changes to Google Ads in the last 12 months, the good the bad and the ugly. Things that you need to have actioned or that you should explore to make the most of your Google Ads spend. Real-life examples of wins and pitfalls.

Session takeaways

  • the direction Google Ads is going in and how advertisers should change what they are doing to reflect it
  • the opportunities that many advertisers are missing out on with Google Ads
  • Q&A to troubleshoot some real life examples of changes within Google Ads


Jaye Cowle is founder of one of the UK's leading digital advertising agencies, Launch Online, which is a Google Premier Partner recognised as one of the top 3% of Google accredited UK agencies. Jaye is also a regular speaker and business mentor drawing on her experience as a successful business owner, digital marketing specialist and past travel marketing director.

Conference Sponsored By: Sponsor logo SETsquared


SETsquared is the Global No. 1 Business Incubator. A dynamic collaboration between five leading UK universities, they provide a wide range of highly acclaimed support programmes to help turn ideas into thriving businesses.

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