Note: Speaker information is preliminary and subject to change

John Wanamaker said: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
People still refer to this quote as though it was current - but this was said back in 1922! Nearly 100 years ago. This is an antiquated way of looking at marketing. It is so easy for brands to get stuck in a cycle of creating content that they love. That they think looks and sounds great. That they think represents their brand. But does it work?

Data-driven marketing helps businesses level up. There are tools and strategies to help you make informed decisions - based on how your customers / users interact with your creative. But be warned - you might not always like the answers. Data driven marketing is the only way forward - it should be a fundamental part of your business strategy. Stop guessing if your creativity is converting, find out for sure.

Session takeaways

• advice and anecdotes from an experienced data-driven marketer
• tools and techniques to try
• a metric butt load of GIFS

Bio

Lyssa is a marketing badass. She is the founder of Kraken Marketing, an agency based in Cornwall who primarily works with tech companies. They use Agile methodologies and data-driven marketing to help businesses level up their marketing. Lyssa loves helping brands grow and develop by finding their niche and getting them in front of the right people. She lives, sleeps, and breaths a brand when she works with them - obsessive fangirl over here! She is a NLP Master Practitioner - but don’t expect any Jedi mind tricks. NLP gets a bad rep for being about control when really it is all about effective communication, it's a behavioural technology.