Date: 10th September 2020 Digital Exeter
Track: 2 Type of session: Lightning Talk
Start Time: 13:55 Level: Mid-level, some knowledge required

Creating A Strategy to Win Long-Tail Queries

Note: Speaker information is preliminary and subject to change

As featured snippets and people asking questions have become more prevalent, it can be difficult to know where to begin when aiming to increase your presence in this coveted space. This presentation aims to provide actionable insights to find the right opportunities and tips to capture demand.

After the talk, join Laurent, Sabrina and Sharon for a panel session, with questions from you, the audience!

Session takeaways

  • how to identify long-tail search query opportunities
  • how to prioritise long-tail search query opportunities
  • how to strategize to gain presence in the long-tail queries


Sabrina comes from a digital media background, focusing specifically in SEO (Search Engine Optimisation) and has worked on clients in various verticles, including B2B and B2C. She is naturally intrigued by the technical aspects of SEO and unifying the search space to give users a seamless user experience. She also takes interest in finding the most relevant and actionable solutions for clients and this has led her to innovate and create a product.

Conference Sponsored By: Sponsor logo Spatial Quotient

Spatial Quotient

If you work in healthcare, you need Spatial Quotient. We use real-time data and machine learning to solve people-flow problems in hospitals and clinics. There’s less waiting, and more time for what matters – getting patients back to health.

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